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CREATIV

It's the power and imagination that drives breakthrough creative. If you are interested in seeing examples of our work and the services we offer, we would be happy to send you a portfolio designed specifically for your needs.

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Client Focus - Crystal Brand Dairy Products

In 2007 Foster Farms Dairy purchased the Crystal Cream & Butter Co. and decided to merge the Foster Farms Dairy brand, a line of products only strongly recognized in the Modesto area, with the more widely recognized Crystal brand. TIV was involved in the extension of the new packaging to the 220+ products that now carry the Crystal name.

Towards the middle of 2009 we wrapped up the packaging transition and were hired to help create a marketing campaign for the newly revamped Crystal brand. The packaging was beautiful, but the brand itself lacked an identity. People didn't know who Crystal was or what the brand really stood for.

Working closely with the Foster Farms Dairy, TIV explored Crystal's personality, played with taglines and visual styles, and ended up with the following campaign. We'll let it speak for itself...

> request a portfolio
> view Guy Fieri Client Focus

contact TIV • info@create-tiv.com • 707-836-9183